Teach and host with Practical Intelligence


Practical Intelligence is about prosperity through purpose. We’re creating a new kind of local economy—one built on shared wisdom, creativity, and meaningful experiences. By teaching what you love, you’re not just earning income—you’re helping grow a culture of learning, connection, and sustainability.

 Our mission is to attract visitors to the Mendocino Coast and beyond, not only for its natural beauty but for the incredible knowledge and craftsmanship of its people. Together, we are creating a ‘virtuous cycle’—sharing traditional wisdom, nurturing curiosity, and stimulating the local economy through hands-on, educational experiences that connect people to the land and to each other.
— Richard Gregory, Founder

How It Works

As an instructor, you’ll share your skills and expertise through small group classes and experiences. You’ll set your schedule, manage your calendar through Acuity Scheduling, and we’ll handle the rest—marketing, payments, and class listings.

Each instructor pays a modest $25 monthly platform fee, which provides:

- A personal Acuity Scheduling login to manage your calendar and classes.

- Manual upload of your class listings by our administrative team.

- Ongoing assistance with scheduling and calendar management as needed.

- Inclusion in platform-wide marketing and advertising initiatives.

Our Tier System: Quantity First, Quality Always

The more you teach, the more you earn. Tiers are based primarily on how active you are—not popularity or competition. When you teach regularly, you automatically qualify for higher payout levels. All instructors must maintain basic quality standards to ensure students have an excellent experience.

Apprentice Instructor (Starter)

Teaching Frequency: 1 class per week

Instructor Share: 70%

Standards: Maintain 75% fill rate & 80% satisfaction. Ideal for new instructors testing ideas.

Craft Instructor (Core)

Teaching Frequency: 2–5 classes per week

Instructor Share: 80%

Standards: Maintain 75% fill rate & 80% satisfaction. For active teachers ready to grow their audience.

Master Instructor (Partner)

Teaching Frequency: 6+ classes per week or multi-instructor organizations

Instructor Share: 90%

Standards: Maintain 75% fill rate & 80% satisfaction. For nonprofits and organizations leading the movement.

Instructor Referral Bonus

Great instructors know other great instructors. To reward you for helping us grow this community, Practical Intelligence offers a $100 referral bonus for every new instructor you help bring to the platform.

Here’s how it works:

- When you refer a new instructor and they sign up, they should mention your name during onboarding.

- After your referred instructor successfully holds their first paid class, you’ll receive a $100 payment.

There’s no limit to how many instructors you can refer. The more great teachers you bring in, the stronger and more vibrant our community becomes!

Quality & Support

We believe in growth, not punishment. If a class isn’t filling or reviews dip, we’ll help you adjust. Low fill rates may indicate a class size or price adjustment opportunity, not a failure.

Classes below 75% fill rate or 80% satisfaction are subject to review and collaborative improvement. Free or community classes require prior approval to ensure brand consistency and clear communication with students.

How You Get Paid

Students pay directly through the platform. We process payments, handle refunds, and manage logistics so you can focus on teaching.

Example:
- Class Price: $50 per student
- 8 students attend (total $400)
- Platform retains 30%, 20%, or 10% depending on your tier
- You receive the remaining 70%, 80%, or 90%. 

Your earnings are paid out monthly, and a large portion of our share goes directly into marketing and maintaining platform growth.

Join the Movement

By teaching with Practical Intelligence, you're helping to revitalize the Mendocino Coast through the power of education. You're giving visitors a reason to come, learn, and connect—with nature, craft, and community.

This is prosperity built on wisdom. It’s economic development through creativity and care. And it starts with you.

Welcome to Practical Intelligence — where knowledge becomes connection, and teaching becomes a force for good.